Oncology wasn't part of the plan

Whoa, What? Oncology Wasn’t Part of My 2024 Strategy

I had big plans. As entrepreneurs, we thrive on strategy, planning, and execution. We map out where we’re going and how we’ll get there, but life has a way of testing our resolve. For me, 2024 was one of those years. I had momentum. I was ready to take on the world. And then… life said, "Not so fast."

In July, I faced one of those tests. An emergency room visit changed everything. The diagnosis nobody wants to hear. Suddenly, the vision I had for my life and business was upset.

But here’s what I’ve learned: When life takes a turn, you reframe your strategy—you don’t give up.

Momentum can come to a screeching halt. It’s in these moments that we discover the depth of our resilience. I had just finished writing a large document I was excited about, something I thought would be a launching pad for my next big step. And then, life said, "Not so fast."

What do you do when the unexpected happens? You pause. You reflect. You reframe.

Entrepreneurship isn’t just about building a business; it’s about creating yourself. It’s about finding the courage to keep going when the path is unclear, the strength to shift gears when the roadblocks appear, and the grace to embrace the detours.

If you’re facing your unexpected turn, here’s my message to you:

• Remember when - Revisit why you became an entrepreneur in the first place. It’s the anchor that will keep you steady.

• Remind yourself where you are going - Reframe your goals. Adjust the timeline, but don’t abandon the dream.

• Lean on your community - You’re not alone; asking for help is a strength, not a weakness.

• Celebrate the small wins, too - Progress is progress, no matter how slow.

This isn’t the journey I planned, but it’s the one I’m on, and I’m choosing to keep going, adapt, and find new ways to remind the world I’m still here.

Don't give up when life throws you a curveball; pause, reflect, and reframe. Keep moving forward. You’re stronger than you think, and the world still needs what you have to offer.

Every step forward, no matter how small, is worth celebrating. Those little victories add up and remind you that you’re still moving in the right direction.

As the clock ticked down on 2024, I embraced the detours, the unexpected lessons, and the new opportunities in 2025. This wasn’t the year I planned, but it’s the one I had—and it’s made me stronger, more adaptable, and more determined than ever.

Standing at the edge of a new year, wondering how to move forward, know this: You’ve got what it takes, and the world needs to be reminded that you and your business are still here and have something to offer.

Here’s to 2025—a year of resilience and reminding the world you’re still here. Let’s make it count.